A Proven Scheduling Strategy for Real Estate Agents To Maximize Productivity

By Justin Woodall

Justin is a Christ follower, husband, and father of 3 children. He began selling real estate in 2004 as an individual agent and now leads a team of a highly productive agents serving Athens and the surrounding areas.

As a real estate agent, mastering time management is crucial for maximizing productivity and achieving success. Start by dividing your day into three distinct sections: morning, early afternoon, and late afternoon/evening.

Morning: Focus on Lead Generation and Follow-Up

Start your day early by arriving at the office around 8 a.m. Working from the office helps transition from home mode to work mode, setting the tone for a productive day ahead. During the morning hours, prioritize lead generation, follow-up calls, and prospecting activities. These tasks are the lifeblood of your business and should take precedence in your daily schedule.

Use this time to follow up with potential clients, nurture existing leads, and reach out to prospects. Engage in intentional networking activities such as meeting with influencers who can refer business to you. By dedicating your mornings to proactive business-building efforts, you lay a strong foundation for success in real estate.

Early Afternoon: Administrative Tasks and Preparation

Transition into the early afternoon by tackling administrative responsibilities. This includes scheduling closings, coordinating inspections, managing contracts, and ensuring that all transactions are progressing smoothly. If you have an administrative assistant, delegate these tasks to streamline your workflow and free up more time for client-focused activities.

Use this period to organize your schedule, respond to emails, and handle any paperwork associated with ongoing deals. By addressing administrative tasks promptly, you maintain efficiency and stay organized amidst the demands of the real estate industry.

Late Afternoon/Evening: Client Engagement and Appointments

As the day progresses, shift your focus to client-facing activities during the late afternoon and evening. This is the optimal time for listing appointments, property showings, and meetings with clients. Most individuals are available outside of traditional working hours, making evenings and weekends prime opportunities for client engagement.

Prioritize scheduling appointments with prospective clients or conducting listing presentations during these hours. By accommodating their availability, you demonstrate your commitment to providing exceptional service and meeting their needs.

Be prepared to adjust your schedule based on client preferences. If a client can only meet in the morning, prioritize their needs by scheduling appointments accordingly. Maintain consistency in your daily routine by balancing client engagements with ongoing lead generation and follow-up activities.

Avoid common pitfalls such as excessive socializing or aimless browsing, which can derail productivity and hinder your progress. Instead, remain focused on your goals and strive to set at least one appointment each day. Whether it’s showing a property or meeting with a seller, aim to make tangible progress toward your objectives. With careful planning and consistent execution, you’ll position yourself for success in the competitive world of real estate. If you have any questions about structuring your day, watch this short video.