Training agents to be the best of the best. Learn how to list more homes, help more buyers, invest in real estate, and build a better business and life. Book a Strategy Session
In the world of real estate, there’s a term you might not have heard of: “commission breath.” It’s a condition that can unknowingly push clients away. Today, let’s explore what commission breath is and how you can avoid it in your real estate career.
Commission breath is a term that often surfaces in the real estate industry. It happens when agents become so focused on making a sale and earning a commission that they unknowingly repel clients. This can happen to anyone, especially those who are new to the field and eager to succeed.
Clients and prospects can sense when an agent is solely driven by their own interests. It’s as if they have a sixth sense for it. This inward-focused approach can hinder trust and rapport with clients.
The remedy for commission breath is simple: shift your focus outward. Instead of obsessing over your own financial gains, prioritize what’s best for your clients. Even if it means they delay a sale or purchase, always guide them toward decisions that benefit them and their families, regardless of your commission.
By genuinely focusing on your clients’ needs, you create a win-win scenario. Trust builds, and your reputation as a client-centric agent will thrive.
Another effective way to combat commission breath is to maintain consistent, daily actions that generate business. When your pipeline is steady and robust, you won’t be dependent on a single client’s transaction to meet your financial obligations.
By consistently nurturing leads, you ensure that you have enough business opportunities in your pipeline. This freedom allows you to advise clients based on their best interests rather than feeling pressured to secure every deal.
So, are you unknowingly pushing clients away with commission breath? Evaluate your approach, and remember that putting your clients’ needs first and maintaining a steady flow of business can help you avoid this pitfall. Serve your clients at the highest level, and success will naturally follow.
Now, go out there, make a sale, improve someone’s life, and continue to provide exceptional service. Your clients will appreciate your dedication, and your real estate career will flourish.
Remember, if you have any questions about repelling clients or the business of real estate in general, please don’t hesitate to reach out to me by phone or email. I would be happy to help your business reach the next level.
